Sunday, May 22, 2011

Home & Garden Expo 2011

It has been a while since i blogged but now the Expo is drawing to a close i thought is was the right time. Since my last post we introduced the new spring/summer collection.
It proved a struggle to cram all the creative output of months of work in the store. And after a few new concepts for the main store Pitsch decided that since we could not show the full collection on the available space we should open a second one. One that focus primarily on the plants, vases, pots and flowers he created with such care.
We opened  a new store, our greenhouse, on Lisp. Yes thats right,  the sim that houses that famous store. So glad we were able to secure a spot there. Such a great setting to show all the work we could not fit in our main store. If you need flowers and plants,  and believe me we all do, to liven up your second life just come and take a peek at the Greenhouse.  Don't forget to play with the menus and of course explore the rest of the simclick here to visit UrbanizeD Greenhouse.


And talking about gardens and plants and greenhouses,  we have been busy at the Home & Garden Expo 2011. After last years succes Pitsch was raving about this for months, he had his mind set on going for a second time and this time with a mission. Pitsch sponsored an entire sim with the intention to fill it all up with the people he works with, admires and want to support. Many of them are first time expo participants. Together we make up Sim 7, and of course we believe its the best of the entire expo (dare i say better than the cats). Visit our special sim by clicking here.




Pitsch: This sim is not only sponsored by UrbanizeD. Most of the landscaping has been done by myself to bring the best canvas for all the participating designers to display their work on. We are so proud to have them on our sim. We realize that we have been lucky to have such a huge concentration of talent on this sim.


To give the visitors of the expo a good idea of the talent we wrote up a quick mini guide. Exploring the work of the people around us. Al visitors who came to our display got a copy in the hope to maximise the exposure for all the artist.  A copy of the mini guide was posted in our flickr group the deizha experience


The Home & Garden expo is a fantastic platform to introduce your work to a new audience and to get a good idea of the work that is out there. Because of this fact UrbanizeD has chosen to introduce a few not additions to our collection. 


For the first time we now can cater for those who want to bath in stlye. Next to that we have introduced new vases and a new candle dish.







But what had Pitsch working up a sweat is the introduction of our new couples animations in our  new rugs and beds. He has been working at finding new animations to cater not only for our straight but also our gay customers. The straight version of the menus were taken along to premier at the expo and are on display in our main store. But for those who think outside the box or closet in this this case we have our gay beds lined up at Gaytown mall click here to visit the place


One of the projects Pitsch was most proud of introducing are our gardenboxes. Box actually is not really the right word for it as these pavilions are really an oases for any garden.
With laid back loungy couches and specially designed woodwork  this is the perfect addition for your garden or maybe even attached to your house. Providing a place where you can relax in private and still remain in contact with your garden.



Of course we need to pay attention to the great cause of relay for life. The organisation of this expo is dedicated to raise money for cancer research and we are happy to take part in this.
For the occasion  UrbanizeD has come up a vase set that will take center stage in any interior.
Its bright pink color is inspired by the pink ribbon we all know and love and is exclusive to the expo. Next to the vase set we also have three new pillow sets on offer with all proceeds going to relay for life! The expo is still open today so if you want you can still take a look around to feast your eyes and give for a good cause at the same time.




Monday, March 21, 2011

Not Yet

As promised in last post i owe you more info on the color themes of new summer spring collection.
Pitsch is still working on putting the last touches to prepare the launch of the new collection but found time to  give me a few teaser pics to give you a sneak peak.

As said before the new collection consists of four color theme.
Bali, Dubai, Masai and  Mono+.
The previous collection had five and some of the  colors were so close that distinction was hard even for us. Hence going for a refocus to four themes.
This time around there is no chance of any mistaking, the new themes are quite distinct. Each theme has a very own signature and personality.
The choice to go for home made textures has given Pitsch the freedom to experiment and give each color theme exactly that support it needs. Capturing the color themes in words was a breeze cos of this new found clarity, here goes ....


The Bali color theme is inspired by a trip to this beautiful island in the Emerald island belt, as the dutch call it. Deep greens from jungle,  jades and teals take you deep into the lucious wild of this island.  Surrounded by the deep blue ocean and the palest blue skies, bue is represented as second main color. All the intensities of this theme are tempered by the white of the sandy beaches. Graphic inspiration has resulted in the incorporation of asian tribal prints, tropical leaves, bamboo and  batik paterns. Combined Bali  represents pure nature that invites itself into your home.


The Dubai color theme draws its influence from this the middle east. The most intense colors from the Bazaar have been transformed by blistering sun and sandstorms into poudred warm pastels.
Fata morganas of shimmering trees, birds, romantic poems and alluring lacy images bring the heat from the desert within your grasp
.

From the continent of Africa the Masai theme is the UrbanizeD take on a modern vision of tribal art. The hottest browns and  curry reds are combined with burning orange tones and yellow stings. Mixed with bright vermilions these colors represent the earth,  the sun and vibrant masai people.
A strong statement that will instantly spice up your living space into the tastiest african dishes. Graphics of course are earthly and tribal inspired to bring wild nature to an urban setting.

We close of with Mono. This theme is a true urban theme. It's graphic, energetic and intense.  The most pronounced colors like hard pink, screaming yellow and electric blue are backed up by stellar black. The textures are pop art inspired futuristic and geometric in design. A modern take on the eighties, for the not so faint hearted. Are you Ga Ga enough for Mono+?



Four new color themes and a huge amount of new textures. It has been a labor of love and while we intended to launch this weekend we chose not to. We want to present the collection only when the setting were right. Rushing now wouldn't do it justice. But no worries we are nearly there. It is our intention to reopen the store just before the weekend so everybody can experience the new UrbanizeD batch.

Saturday, March 19, 2011

It has been a long winter

It has been a long winter indeed. Far 2 long in our opinion.
It is time for something new and UrbanizeD is ready 2 deliver the new.
In only a few days Pitsch will release the  Spring Summer collection for 2011.

The past couple of months have been dedicated to putting together what is his biggest collection of furniture and home deco. In fact Pitsch has been so productive that our main store has proven to be 2 small to hold it all!!!!
The flagship store has undergone a make-over that will help us present the collection. The "containers" have been reshaped to give the sim that decluttered feel whilst maintaining the possibility of displaying the furniture in intimite sets. Long sweeping alleys have been formed that hold surprises around every corner.



He has pushed the envelop again aiming for a collection that is a few levels up from the winter fall collection. Main focus has been to have more control, to be distinctive, unique within the framework of laid back funky sleek design.

These coming seasons the collection has been built around four color themes: Bali, Dubai, Masai  and Mono.
Next to the more muted pastel colors  from last collection we have now made room for a more pronounced palette to send out a clear and distinct vibe for each color theme.
Over the next few days we will be putting out more info about these color themes for people to get a grasp of what has been going on in Pitsches mind.

This new collection is as we said before about control and to maximize control Pitsch has started to create his own textures to give his furniture exactly the texture that fits his designing vision.
So when people buy our products they can be sure that in a great many cases the textures displayed can't be found anywhere else in SL. This step has allowed Pitsch to experiment until he had the right vibe to fit the shape and function of the furniture.


In order to put together a collection that truly reflected the ideas of UrbanizeD it was no longer possible to rely on the shapes that were out there in SL. The new collection therefore had to be made largely out of materials that were specifically made for UrbanizeD. New and unique shapes can now truely carry across that what Pitsch has envisaged.

Of course we try to incorporate as much as we can from the customer wish list in our products. One of the things people have been asking for is a resize menu in our home decorations. And yes this time around a lot of the deco has been fitted with a resize menu giving you the option to further personalize your UrbanizeD goodies. So no matter what space you are decoration you can always find the right urbanized product to help you.
Another innovation  is a new lighting menu in our lamps. Next to looking better its easier to use and is lag-friendly.


All these new features have enabled Pitsch to create with less limitations. There were less compromises to be made and it has crystallized that what he wants to put out there as UrbanizeD product. This makes the new collection more personal than ever before.

We are so very very eager to find out what our customers and supporters have to say when we present this new collection. It has been a long, nerve-wracking, intense and educational process but the wait is almost over. If we can get our hands on enough tranquilizers we will be calm enough to open the shop in a few days....... the wait is almost over.

Saturday, March 12, 2011

Going ons

We have a sad announcement to start with..... UrbanizeD Mainstore will close on Monday 14 March !


But the good news is, we will reopen Saturday March 19th!!!!!
During this week we will completely refurbish the store to make the perfect backdrop for the all new Summer Spring collection 2011.
When the store reopens you will all be able to see the massive ammount of new furniture and home deco pitsch has been slaving over for months.
The introduction of the new collection will mean the fall winter collection of 2010/2011 will be deleted.
So we recommend you make that final round in the main store to pick up those items you still need  becos after monday they are history.
During the week of renovation the sattelite stores at idleness,  bill and carribean will remain open to the public.


UrbanizeD @ Bill
UrbanizeD @ Idleness
UrbanizeD @ Caribbean City


More  good news the hunt season continues with two more hunts.
We proudly report we are part of the Lucky Prim Hunt that will take place from 15th till 31st of march. Details can be found on the web at http://royallivingmagazine.wordpress.com/

For this hunt Pitsch has made a nice garden diplay with three vases and foliage.
This Garden Vase Set "Neopolitan" Limited Edition is speciallly made for "The Lucky Prim Hunt"
Set Incl. linked set garden vases and grasses ( note that  these grasses are NOT available in the UrbanizeD Garden store, so dont miss them ;o)




                              
And last but not least we are happy to announce we are participating in the Couch Patato Hunt,  taking place from the 11th of march til the 29th. More info on this hunt can be found at couchpotatohunt.wordpress.com/
For this hunt Urbanized has come up with the cute neopolitan candle set.




For both hunts the hint is: "Look up again,  can you see the light?"
And yes even during the renovation of the store you will be able to hunt at Urbanized Mainstore a special platform will be placed to keep you hunters happy.
Have a happy hunting and a happy weekend, we hope to catch you at Urbanized so just click here

Friday, December 24, 2010

Merry Christmas

t's almost here .... CHRISTMAS!!!!!! (and Kwanzaa)

Let met start of by thanking you all for the nice comments we got  from the people that came to see our special edition winter display.
When Pitsch told me he needed to store al the christmas decorations he really gave me a scare. His im : "I need those prims for building "  really nearly gave me a breakdown. Yes dear readers Pitsch Parx is the guy that verry nearly cleared out all the Christmas ornaments BEFORE it even was christmas !

Fortunately i was able to talk him out of it.


Most people have all their christmas decorations ready  and their gifst wrapped all set  to go
But for those who got the holiday bug late there is still time.
This weekend will be the last few days the holiday season display will be available. So if you have a sudden change of heart you can still come out to get our fab decorations and wow the socks of of your Christmas guests.

I was especially shocked that Pitsch wanted to put the holiday  display away because i know that it meant all the new winter plants would be going as well.  Now i know there are plenty of people who don't celebrate Christmas or are just not in the mood for a tree and stuff  ... but  well you cant resist a winter garden. 
Becaus Christmas , Hannuka, Kwanzaa and Yule may come and go but the wintergarden is here to stay
well at least till springtime sets in.
To evoke that fairytale winter wonderland feeling Pitsch created a few plants that will instantly take a snowy garden and put you in jingle bells mood. For those romantic long winter nights that you wanna spend outside with that special person that makes you warm. So i bought you a few days by pleading and you can still get these this weekend.Click here to vist the winter wonderland garden 







If all of a sudden your mother in law calls and you realize you don't have a gift we also are here to help you out. The Christmas roses are still on offer at the Rue D'Antibes xmas market click here to visit the christmasmarket and now come in three different color sets, she will be eating out of your hand and you can sneak out the back while she is doing the ooohs ad aaahs.



So nothing else left but to wish you and your loved ones a wonderfull christmas time. And me and Pitsch hope you enjoy your Chrismas purchases. When you are drinking your eggnog or gluhwein you can start dreaming about the new spring summer collection cos it's already in the making.
MERRY CHRISTMAS EVERYBODY



Sunday, December 19, 2010

Be Your Own Art

People its Spruce Up Your Space time again and this month the theme was "family".
Well most people know Pitsch a  little by now and  well he is not one to think inside the box much less inside a theme. So instead of the easy road he took a detour, he got together with two talented artists to work on a special project.


The idea was to immerse someone into wall art making the person/avatar part of the decor. In collaboration with Ganymede Galaxy and Del May, he created "Be Your Own Art". A painting that allows you to be part of you interior.


Makeup artist Ganymede Galaxy was approached to complement this installation with some amazing make up that creates a powdred ethereal look. The make up helps the avatar blend into the sky-themed artwork of the painting. Check out his work by clicking here,


SL's well known Del May created the pose that allows you to immerse from the painting into your interior.
A dramatic yet dreamy vibe is the result of this collaboration.For more from Del May click here.


And although its not directly linked to the theme.... Pitsch did something with the theme: he created a design family. We hope you enjoy the painting its only available today.  Click here to visit our mainstore to pick up this unique piece of art.

Click here to view all the other entries for this months Spruce Up Your Space

Wednesday, December 1, 2010

Winter Works

With the cold hitting Europe Pitsch cought some of the holiday seasonal spirit and has been working on new items.

To display this holiday collection a new winter garden was reserved on the recently opened UrbanizeD sim.
If you have the time you really should take a walk around the the small plot. It's a perfect example of how to create the winter wonderland feeling with minimal prim use. This winter garden was built with the main character of the seasonal festivities in mind. Specifically his super ability of walking on water.click here to witness the winter magic.


The holiday collection consists out of a selection of  wintry flowers and plants, new vases and pots with typical seasonal flowers but ofcourse that urbanized touch, a range of ornaments to hang in your tree and some wonderful table decorations.



To celebrate the introduction of the winter holiday collection Pitsch has made some new wall tattoos that will instantly take any dull wall from drag to dazzle ... and they are free. So put on a hat boots or your favorite winter thong and hurry down the chimney to Pitsches Winter Wonderland (selection of items available through marketplace click here for an overview