In only a few days time UrbanizeD will introduces an all new furniture, deco and garden collection but ...... next to that the entire sim has been redone.
As we mentioned before Pitsch has given Deizha ,the home of Urbanized, a totally new look. Nothing new there, a lot of people would say, and they are right. Ever since Pitsch bought Deizha sim (over a year ago) it has seen a lot of changes. It seems nothing is constant on Deizha apart from the music.
The sim started out as home to the Deizha house club with Hed Kandi DJ Deevee Voom. A lush enviroment with lots of green and a stunning dancefloor with egyptian and greek elements..
After Pitsch bought the sim ,on a whim, he redid the sim introducing a multitude of trees and introduces a wide variety of rentals. Anything was possible from stark modern treehouses to cabins to a tent. The whole idea was to have something for everyones taste and budget but within the theme of "a fairytale meets urban".
Shortly after the introduction of the rentals Pitsch created what was to become the first UrbanizeD mainstore. A stunning building based on an arabian nights castle mashed up with a sleek modern office building/basement. Concrete, tiles and minarets and waving drapes used as the setting for a communal building for the Deizha residents.
After a while Pitsch decided to change the purpose of this building into that of a store displaying his creativity.
UrbanizeD was born and Pitsch started to create an ever growing array of furniture. Furniture particulary designed for larger modern prefabs. And as a logical next step the rental units on Deizha were replaced with larger homes. Sleek designs from Scarlet Creative, GOL and Botha were set with lush gardens.
Every garden made specifically to compliment these estates. It was a perfect way for Pitsch to experiment and perfect his landscaping capabilities.
As a result of the ever growing collection of furniture Pitsch built, the initial mainstore became to small. Pitsch made the radical decision to reduce the number of rentals on Deizha and allocate more space of the sim for the UrbanizeD store. Concrete slabs as main base surrounded by lush green and huge trees became the hallmark of the new shop.
Around this time Pitsch started up the Urban Arts Gallery. A place to display modern art that complimented the UrbanizeD vibe. The gallery soon became a busy second hub of activity next to the UrbanizeD store. It's popularity grew so fast that Pitsch quickly had to decide to expand the gallery. And being the perfectionist that he is the only person that could build that gallery was ..... Pitsch himself..
This first ever building created by Pitsch from scratch was a two storie high mall like building with ample room for the many creative talents SL has produced. Again concrete beams, huge trees and stunning textures were implimented. The clean lines of the building forming the perfect backdrop for the ultimate art experience.
Following the succesful introduction of the Urban Arts Gallery Pitsch started his work on the first cohesive UrbanizeD collection. The spring/summer collection of 2010 was the first time the UrbanizeD furniture would be presented to the public as a seasonal collection. This collection based around four colour themes consisted out of a massive amount of furniture.
This led to the decision of a further reduction of available rentals. Instead Deizha was decked out with a huge open planned store to display the entire collection. Covering most of the sim this was the first time plant life was pushed back and the Urban concrete slabs replacing it formed the perfect canvas on wich Pitsch could show the world his complete work.
Of course the landscaper in Pitsch could not be content with just a concrete jungle. A few months ago UrbanizeD plants hit the market. And of course this required a display of the product. Pitsch added a garden area to the Urbanized mainstore and a piece of green was reclaimed.
And that takes us to the present. Halfway through july Pitsch was already planning a new collection. A collection for fall/winter 2010. A collection that would make the plants and flowers a permanent feature in the UrbanizeD productline. Consequently this required a larger garden area to display the growing importance of this product line. Yes, you guessed right it required Pitsch to rethink the Deizha sim once again. It marked the end of an era when the last of the rentals were taken of the Deizha sim leaving only Filemon our mascotte frog as oldest remaining inhabitant. Taking the experience built up by building and styling the different UrbanizeD shops around second life and the various landscaping projects this time around we get to see the full scope of Pitsches creative capabilities.
This saturday the sim will be opened to the public and you can see for yourself what the evolution of the UrbanizeD brand has inspired Pitsch to create. All that i can say is that this time around he has managed to perfectly balance out the organic and the urban, creating the best possible setting for this new collection.
We hope to welcome all of you this weekend. GET URBANIZED!
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