Monday, March 21, 2011

Not Yet

As promised in last post i owe you more info on the color themes of new summer spring collection.
Pitsch is still working on putting the last touches to prepare the launch of the new collection but found time to  give me a few teaser pics to give you a sneak peak.

As said before the new collection consists of four color theme.
Bali, Dubai, Masai and  Mono+.
The previous collection had five and some of the  colors were so close that distinction was hard even for us. Hence going for a refocus to four themes.
This time around there is no chance of any mistaking, the new themes are quite distinct. Each theme has a very own signature and personality.
The choice to go for home made textures has given Pitsch the freedom to experiment and give each color theme exactly that support it needs. Capturing the color themes in words was a breeze cos of this new found clarity, here goes ....

The Bali color theme is inspired by a trip to this beautiful island in the Emerald island belt, as the dutch call it. Deep greens from jungle,  jades and teals take you deep into the lucious wild of this island.  Surrounded by the deep blue ocean and the palest blue skies, bue is represented as second main color. All the intensities of this theme are tempered by the white of the sandy beaches. Graphic inspiration has resulted in the incorporation of asian tribal prints, tropical leaves, bamboo and  batik paterns. Combined Bali  represents pure nature that invites itself into your home.

The Dubai color theme draws its influence from this the middle east. The most intense colors from the Bazaar have been transformed by blistering sun and sandstorms into poudred warm pastels.
Fata morganas of shimmering trees, birds, romantic poems and alluring lacy images bring the heat from the desert within your grasp

From the continent of Africa the Masai theme is the UrbanizeD take on a modern vision of tribal art. The hottest browns and  curry reds are combined with burning orange tones and yellow stings. Mixed with bright vermilions these colors represent the earth,  the sun and vibrant masai people.
A strong statement that will instantly spice up your living space into the tastiest african dishes. Graphics of course are earthly and tribal inspired to bring wild nature to an urban setting.

We close of with Mono. This theme is a true urban theme. It's graphic, energetic and intense.  The most pronounced colors like hard pink, screaming yellow and electric blue are backed up by stellar black. The textures are pop art inspired futuristic and geometric in design. A modern take on the eighties, for the not so faint hearted. Are you Ga Ga enough for Mono+?

Four new color themes and a huge amount of new textures. It has been a labor of love and while we intended to launch this weekend we chose not to. We want to present the collection only when the setting were right. Rushing now wouldn't do it justice. But no worries we are nearly there. It is our intention to reopen the store just before the weekend so everybody can experience the new UrbanizeD batch.

Saturday, March 19, 2011

It has been a long winter

It has been a long winter indeed. Far 2 long in our opinion.
It is time for something new and UrbanizeD is ready 2 deliver the new.
In only a few days Pitsch will release the  Spring Summer collection for 2011.

The past couple of months have been dedicated to putting together what is his biggest collection of furniture and home deco. In fact Pitsch has been so productive that our main store has proven to be 2 small to hold it all!!!!
The flagship store has undergone a make-over that will help us present the collection. The "containers" have been reshaped to give the sim that decluttered feel whilst maintaining the possibility of displaying the furniture in intimite sets. Long sweeping alleys have been formed that hold surprises around every corner.

He has pushed the envelop again aiming for a collection that is a few levels up from the winter fall collection. Main focus has been to have more control, to be distinctive, unique within the framework of laid back funky sleek design.

These coming seasons the collection has been built around four color themes: Bali, Dubai, Masai  and Mono.
Next to the more muted pastel colors  from last collection we have now made room for a more pronounced palette to send out a clear and distinct vibe for each color theme.
Over the next few days we will be putting out more info about these color themes for people to get a grasp of what has been going on in Pitsches mind.

This new collection is as we said before about control and to maximize control Pitsch has started to create his own textures to give his furniture exactly the texture that fits his designing vision.
So when people buy our products they can be sure that in a great many cases the textures displayed can't be found anywhere else in SL. This step has allowed Pitsch to experiment until he had the right vibe to fit the shape and function of the furniture.

In order to put together a collection that truly reflected the ideas of UrbanizeD it was no longer possible to rely on the shapes that were out there in SL. The new collection therefore had to be made largely out of materials that were specifically made for UrbanizeD. New and unique shapes can now truely carry across that what Pitsch has envisaged.

Of course we try to incorporate as much as we can from the customer wish list in our products. One of the things people have been asking for is a resize menu in our home decorations. And yes this time around a lot of the deco has been fitted with a resize menu giving you the option to further personalize your UrbanizeD goodies. So no matter what space you are decoration you can always find the right urbanized product to help you.
Another innovation  is a new lighting menu in our lamps. Next to looking better its easier to use and is lag-friendly.

All these new features have enabled Pitsch to create with less limitations. There were less compromises to be made and it has crystallized that what he wants to put out there as UrbanizeD product. This makes the new collection more personal than ever before.

We are so very very eager to find out what our customers and supporters have to say when we present this new collection. It has been a long, nerve-wracking, intense and educational process but the wait is almost over. If we can get our hands on enough tranquilizers we will be calm enough to open the shop in a few days....... the wait is almost over.

Saturday, March 12, 2011

Going ons

We have a sad announcement to start with..... UrbanizeD Mainstore will close on Monday 14 March !

But the good news is, we will reopen Saturday March 19th!!!!!
During this week we will completely refurbish the store to make the perfect backdrop for the all new Summer Spring collection 2011.
When the store reopens you will all be able to see the massive ammount of new furniture and home deco pitsch has been slaving over for months.
The introduction of the new collection will mean the fall winter collection of 2010/2011 will be deleted.
So we recommend you make that final round in the main store to pick up those items you still need  becos after monday they are history.
During the week of renovation the sattelite stores at idleness,  bill and carribean will remain open to the public.

UrbanizeD @ Bill
UrbanizeD @ Idleness
UrbanizeD @ Caribbean City

More  good news the hunt season continues with two more hunts.
We proudly report we are part of the Lucky Prim Hunt that will take place from 15th till 31st of march. Details can be found on the web at

For this hunt Pitsch has made a nice garden diplay with three vases and foliage.
This Garden Vase Set "Neopolitan" Limited Edition is speciallly made for "The Lucky Prim Hunt"
Set Incl. linked set garden vases and grasses ( note that  these grasses are NOT available in the UrbanizeD Garden store, so dont miss them ;o)

And last but not least we are happy to announce we are participating in the Couch Patato Hunt,  taking place from the 11th of march til the 29th. More info on this hunt can be found at
For this hunt Urbanized has come up with the cute neopolitan candle set.

For both hunts the hint is: "Look up again,  can you see the light?"
And yes even during the renovation of the store you will be able to hunt at Urbanized Mainstore a special platform will be placed to keep you hunters happy.
Have a happy hunting and a happy weekend, we hope to catch you at Urbanized so just click here