Monday, March 21, 2011

Not Yet

As promised in last post i owe you more info on the color themes of new summer spring collection.
Pitsch is still working on putting the last touches to prepare the launch of the new collection but found time to  give me a few teaser pics to give you a sneak peak.

As said before the new collection consists of four color theme.
Bali, Dubai, Masai and  Mono+.
The previous collection had five and some of the  colors were so close that distinction was hard even for us. Hence going for a refocus to four themes.
This time around there is no chance of any mistaking, the new themes are quite distinct. Each theme has a very own signature and personality.
The choice to go for home made textures has given Pitsch the freedom to experiment and give each color theme exactly that support it needs. Capturing the color themes in words was a breeze cos of this new found clarity, here goes ....

The Bali color theme is inspired by a trip to this beautiful island in the Emerald island belt, as the dutch call it. Deep greens from jungle,  jades and teals take you deep into the lucious wild of this island.  Surrounded by the deep blue ocean and the palest blue skies, bue is represented as second main color. All the intensities of this theme are tempered by the white of the sandy beaches. Graphic inspiration has resulted in the incorporation of asian tribal prints, tropical leaves, bamboo and  batik paterns. Combined Bali  represents pure nature that invites itself into your home.

The Dubai color theme draws its influence from this the middle east. The most intense colors from the Bazaar have been transformed by blistering sun and sandstorms into poudred warm pastels.
Fata morganas of shimmering trees, birds, romantic poems and alluring lacy images bring the heat from the desert within your grasp

From the continent of Africa the Masai theme is the UrbanizeD take on a modern vision of tribal art. The hottest browns and  curry reds are combined with burning orange tones and yellow stings. Mixed with bright vermilions these colors represent the earth,  the sun and vibrant masai people.
A strong statement that will instantly spice up your living space into the tastiest african dishes. Graphics of course are earthly and tribal inspired to bring wild nature to an urban setting.

We close of with Mono. This theme is a true urban theme. It's graphic, energetic and intense.  The most pronounced colors like hard pink, screaming yellow and electric blue are backed up by stellar black. The textures are pop art inspired futuristic and geometric in design. A modern take on the eighties, for the not so faint hearted. Are you Ga Ga enough for Mono+?

Four new color themes and a huge amount of new textures. It has been a labor of love and while we intended to launch this weekend we chose not to. We want to present the collection only when the setting were right. Rushing now wouldn't do it justice. But no worries we are nearly there. It is our intention to reopen the store just before the weekend so everybody can experience the new UrbanizeD batch.

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