Monday, September 6, 2010

Out with the old

Let me start this post with a big thank you to all the people who visited the Deizha sim last weekend. The launch of the new fall/winter 2010 collection has been a blast.
We saw lots of familiar faces, lots of new faces and it was so good to hear the positive comments we received.
Pitsch really was curious to find out how the collection would be received and he has gotten his answer ..big thumbs up.  Thank you all for your support and kind words this makes it all worth it.

But people who know UrbanizeD know that Pitsch is a workaholic so he won't sit still for long.
Next to the UrbanizeD mainstore at Deizha there are a number of sattelite stores.  All of these stores need to be redesigned to present the new collection to those who havent seen  the mainstore yet.
First on the list of sattelite stores to be revamped is  Rue D' Antibes. This shop will sport the new color theme "Golden".  Warm and fresh tones in the yellow spectrum to brighten up the coming longer nights.

UrbanizeD has been waiting to get a spot on this popular sim.and it finally happened. It's a friendly fresh vibe with the  look of  village in the south of France.  There are lots of fabulous of Barnsworth sturctures to admire. The sim has cute streets a cosy square and some great views to waterside homes. There is something for everyone on this sim.

We both hope you can check out the shop and the sim. An added bonus is the Red Seal Hunt that will take place here from 16th of semptember till 4th of octobre. Read all about that on the rue d'antibes blog.

Plenty of  reason  to come and hunt  and  Get UrbanizeD @ Rue D'Antibes. To visit our newly decorated shop  JUST CLICK HERE

Saturday, September 4, 2010


This afternoon the redesigned sim has opened to persent the new UrbanizeD collection. Since i have been talking and writing so much about it i decided now was the time to show everybody a couple of pictures of the new furniture. Hope you enjoy and ofcourse you are welcome to test out the furniture and sim for yourself and take your own pictures. Im sure most of you are better at it than me. The last four pictures are an impression of the garden. The bottom two pictures display our opening gift in candy blue en candy pink.

Friday, September 3, 2010

2morrow 2 morrow

Lots of ppl will sing "the sun will come up 2morrow" when they read the title to this post. In a way its true, but well in the case of Deizha sim it's just a partial truth.
Those who know Deizha and UrbanizeD  know that Pitsch  prefers the dark and dusk for the sim to enhance it's atmosphere.

With the introduction of the new collection though, and the revamping of the sim Pitsch has made another (to him radical change). It concerns the light,  the overal mood of the buildings Pitsch makes and his choice of textures has gradually  changed during the  birth of this collection.  His personal taste has shifted towards a  lighter approach and thus the sim had to change with his taste. The sim light settings have been changed  to an earlier hour it might seem  a small thing to you all but  Pitsch has allways been  verry specific about it. It's is no where near midday but still its a change. Let's hope you agree that this new light setting will make the building and the furniture look better.

Today Pitsch is showing around  a few bloggers that get to testdrive the new furniture and taste the atmosphere of the new design of the sim.  We hope to share their experiences with you over the next coming weeks.

Pitsch has been testing and perfecting the new collection the last couple op days.  He created a new wall tattoo from scratch  and lots of birdlife has enriched the sim. We hope Filemon our mascote frog will feel less  alone and not threatened to much becos of the new birds that surround him.

So  this is it! Just one night of sleep and we will reopen the sim it's exciting and a little bit frightning. We so hope people will like the new stuff . I'd like to end with a new photo that was released today as teaser that really captures the atmosphere of the sim. We hope you will come over  this weekend to take your own pictures.

Thursday, September 2, 2010

Ch Ch Ch Changes

Nope i have not developed a stutter this title is a reference to the David Bowie song. I love David Bowie and this post is all about change.
In only a few days time UrbanizeD will  introduces an all new furniture, deco and garden collection but ...... next to that the entire sim has been redone.
As we mentioned before Pitsch has given  Deizha  ,the home of Urbanized, a totally new look. Nothing new there, a lot of people would say, and they are right. Ever since Pitsch bought Deizha sim (over a year ago) it has seen a lot of changes. It seems nothing is constant on Deizha apart from the music.

The sim started out as home to the Deizha  house club with Hed Kandi DJ Deevee Voom. A lush enviroment with lots of green and a stunning dancefloor with egyptian and greek elements..
After Pitsch  bought the sim ,on a whim, he redid the sim introducing a multitude of trees and introduces a wide variety of rentals.  Anything was possible from stark modern treehouses to cabins to a tent. The whole idea was to have something for everyones taste and budget but within the theme of "a fairytale meets urban".

Shortly after the introduction of the rentals Pitsch created what was to become the first UrbanizeD mainstore. A stunning building  based on an arabian nights castle mashed up with a sleek modern office building/basement. Concrete, tiles and minarets and waving drapes used as the setting for a communal building for the Deizha residents.

After a while Pitsch decided to change the purpose of this building into that of a store displaying his creativity.
UrbanizeD was born and Pitsch started to create an ever growing array of  furniture. Furniture particulary designed for larger modern prefabs. And as a logical next step the rental units on Deizha were replaced with larger homes. Sleek designs from Scarlet Creative, GOL and Botha  were set with lush gardens.
Every garden made specifically  to compliment these estates.  It was a perfect way for Pitsch to experiment and perfect his landscaping capabilities.

As a result of the ever growing collection of furniture Pitsch built, the initial mainstore became to small.  Pitsch made the radical decision to reduce the number of rentals on Deizha and allocate more space of the sim for the  UrbanizeD store. Concrete slabs as main base surrounded by lush green and huge trees became the hallmark of the new shop.

Around this time Pitsch started up  the Urban Arts Gallery.  A place to display  modern art that  complimented the UrbanizeD  vibe. The gallery soon became a busy second hub of activity next to the UrbanizeD store. It's popularity grew so fast that Pitsch quickly had to decide to expand the gallery. And being the perfectionist that he is the only person that could build that gallery was ..... Pitsch himself..
This first ever building created by Pitsch from scratch was a two storie high mall like building with ample room for the many creative talents SL has produced. Again  concrete beams,  huge trees and stunning textures were implimented. The clean lines of the building forming the perfect backdrop for the ultimate art experience.

Following the succesful introduction of the Urban Arts Gallery Pitsch started his work on the first cohesive UrbanizeD collection.  The spring/summer collection of 2010 was the first time the UrbanizeD furniture would be presented to the public as a seasonal collection.  This collection based around four colour themes consisted out of  a massive amount of furniture.
This led to the decision of a further reduction of available rentals. Instead Deizha was decked out with a huge open planned store to display the entire collection. Covering most of the sim this was the first time plant life was pushed back and the Urban concrete slabs replacing it formed the perfect canvas on wich Pitsch could show the world his complete work.

Of course the landscaper in Pitsch could not be content with just a concrete jungle. A few months ago UrbanizeD plants hit the market. And of course this required a display of the product. Pitsch added a garden area to the Urbanized mainstore and a piece of green was reclaimed.

And that takes us to the present. Halfway through july Pitsch was already planning a new collection. A collection for fall/winter 2010. A collection that would make the plants and flowers a permanent feature in the UrbanizeD  productline. Consequently this required a larger garden area to display the growing importance of  this product line. Yes, you guessed right it required Pitsch to rethink the Deizha sim once again. It marked the end of an era when the last of the rentals were taken of the Deizha sim leaving only Filemon our mascotte frog as oldest remaining inhabitant.  Taking the experience built up by building and styling the different UrbanizeD shops around second life and the various landscaping projects this time around we get to see the full scope of Pitsches creative capabilities.

This saturday  the sim will be opened to the public and you can see for yourself what the evolution of the UrbanizeD brand has inspired Pitsch  to create. All that i can say is that this time around he has managed to perfectly balance out the organic and the urban, creating the best possible setting for this new collection.
We hope to welcome all of you this weekend. GET URBANIZED!

Wednesday, September 1, 2010

3 Days 2 go

In 3 days the new sim is gonna open and  UrbanizeD will introduce the new fall winter collection of furniture. Like i told you before we plan to give you a little bit of information every day as a teaser.

Today it's all about the colours!
People who know the brand, know that UrbanizeD previous collection consisted out of four themes. This winter Pitsch choose to take some of those themes and rework them for fall/winter. Besides a continuation of those themes a new themes will be introduced

The five themes for this season have been dubbed:

A collection with  warm earthy  and chocolate tones. The ultimate cosy like hot coco, something to warm you during the cold nights. Nomad is the natural follow up for the Neutral theme from the summer/spring collection. Taking all the textures just one notch up Pitsch has tried to redo classics to compliment the new furniture lines.

Like the rose garden color theme that was popular in the spring/summer collection the Blush collection's main color is pink. Pink in every shade from dirty to candyshop pink. This color theme has a bit more bohemian feel than the summer collection.

Like the leaves that color golden during the fall and the warm  glow of an open fire. Golden theme consists of warm yellow, honey  and curry tones. This collection has just the uplifting qualities that can light up your dark and dreary  winter and fall nights.

Secure under the warm blanket of the night.  The nights that become longer as the day during this season. The night that comes with a touch of glamour and  the twinkle of stars. Mono collection is dark without being solid its  designed to mix up cozy with classy and glamerous.
A true winter theme frozen picks up where the pure theme from the summer/spring collection stopped.
White washed,  grey and faded colours that remind us of the pale sky of winter,  the fog of the fall and the delicate white of snow. Wear some gloves when you come to test this theme its cool :-)

To balance out all this talk about the new we would also like to spend a little time talking about the old. There is one special inhabitant of the Deizha sim (home of UrbanizeD) that has lived through all the changes the sim has seen. Filemon is the oldest remaining inhabitant of Deizha (and currently the only). He has seen the sim transform many times, he has seen renters come and go and come again and has seen  lots of shop designs and many prefabs. He is the one constant that survived the never ending environment that is UrbanizeD.
Through it all he has stayed cheery and chirpy and he will be around for the introduction of the new collection. If you see him hopping around just tip your hat for our verry own mascote. <3 Filemon